The newest mobile technologies allow us to spend our time gambling everywhere we go. Casino Stugan, one of the famous online casinos, has conducted its own study. It has shown that female gamblers especially like to stake using their smartphones. They spend 35% more time in mobile casinos than men do. So, the offline and online casino statistics for men and women are significantly different.
It also occurred that, in the 2000s, there were only 14% of women in online casinos (whatever medieval form they took back then). Women were more interested in casual games. However, times have changed, and now the number of women in the gambling industry is almost equal to that of men. For example, in New Zealand citizens of both sexes are equally avid gamblers, and in the UK, there are 44% of female and 53% of male gamblers.
Why Online Gambling is Attractive to Women?
Online gambling has changed everything. Today, women who used to be too embarrassed to play in a land-based casino are now free to play in complete anonymity. This fact leads to an interesting result: women in offline casinos prefer to play slot machines or bingo. The survey in online casinos has shown that many games now have a 50/50 gender split — not only those two.
Thanks to online qualifiers, in particular the World Series of Poker, women began to master offline tournaments as well. In recent years, many female players such as Annie Duke and Victoria Coren, Liv Boeree, and Vanessa Selbst have shown their astonishing skills.
Over the past years, a mixture of female talent and tenacity has helped to increase the number of female online gamblers. It is already clear that due to women the world of gambling continues to evolve.
Male & Female Players in Online Casino
Adult gaming community has 57% male and 43% female players. There are some crucial differences between the way men and women like to play and their habits. Men love taking big and sometimes unreasonable risks and play games that entail that because they’re excited about high returns (for example, they adore blackjack and love betting on sports). Women, on the other hand, just wanna relax. They like to play games for fun, rather than for money and competition (as it’s already been said, they like slot machines the most). Online casinos for women are a place to socialize – they often choose games where they can play and chat simultaneously.
Another difference in men's and women's strategies would be that women take more time to play games. They play at low stakes — they spin more, investing a fraction of money at each round. At the same time, male players bet more on the line, thereby reducing their gaming sessions.
Also, women are responding to special offers better. So, when you email gamblers, telling them about bonuses or free spins, it is more likely that women will be first to click the button.
Women Are More Involved In The Game Than Men
Most men play casino games to win money. Women, on the other hand, play them to spend time with friends in the first place, and only after that do they consider the possibility of a big win. Social interaction turns out to be the main reason for them to play.
Women spend time in a casino as if they are on vacation – they enjoy every single minute. This fact makes them more involved in the game. The statistical bureaus note that women use mobile devices for gambling even more often than men.
Women Know When To Stop
Men and women have different reactions to losing the game. Various surveys show that usually, men get more disappointed or even angry in this case. Of course, women also don't like to lose their money, but they are much less agitated by losing than men.
Women know when to stop – as a result, on average, male players lose $4,500 per year or about $12 per day, and women lose $3,200 per year or $9 per day! The survey also shows that women are more reasonable, when it comes to stakes. Men tend to lose everything at once.
Scientists from Harvard conducted an interesting study. They invited 40,000 players from all over the world to have fun at the same casino. Women won more than men did. They were more intuitive, took a cleverer approach to managing money, and were able to stop when things weren’t looking good – these were the factors that helped them to achieve success. The study also has shown that women can soberly assess the situation and are less affected by winning or losing.
Women Are Not Inclined To Change Slots
Women tend to perceive all types of gambling as a form of relaxation. For them, gambling is a source of entertainment, rather than a source of income or self-affirmation, as it is for men.
Marketing research suggests that women often choose games with familiar mechanics and themes, while men usually opt for new games. Women prefer video slots and bingo based on popular TV series, television shows, and films.
Research also shows that women tend to find a brand they like and stick with that operator for a longer period compared to men.
Women Spend More Time On The Gaming Platform
Often, women choose the middle option between gambling and regular online games. They more often run demo versions of slot machines and are the main audience of social casinos - 79% of the total number of gamblers. According to research, it's the mechanics of progress that keep users here. Almost 65% of visitors cited this as the main reason for playing games. Women prepare themselves for the game, they tend to be calm and pragmatic, and they don`t count on a quick win.
Traditionally, casino games have been a priority for men. At present, the situation has changed dramatically. More and more women are showing their interest in gambling. And some of them are successful! Due to the anonymity of online casinos, women feel more confident compared to situations when they play in offline casinos.